Gambling Sites: The Ecosystem of Gambling Sites Online

Launching a gambling site online is complex, so we have compiled a list of support and infrastructure providers to smooth out the running of a gambling site.

Gambling Accounts
September 7, 2023
5 min read

$132 billion dollars. That is the projected size of the online gambling market in 2027 – about one third larger than it is in 2023. If you are thinking of launching a gambling site – be that a sportsbook, casino, digital bingo platform or a poker room – then the potential profits are certainly attractive. 

However, launching a gambling site online is complex and it requires expertise in multiple areas – from building games to legal support, right through to recruitment and marketing. Most people who start new gaming websites already have plenty of experience in the industry. Nevertheless, it is valuable to get support and infrastructure in areas where you might not have expertise. 

In this article, we have compiled a comprehensive list of support and infrastructure providers who can offer advice, guidance and tech for all aspects of running gambling sites. There is an enormous ecosystem of service and product providers out there – but all the companies covered in this list were selected based on their reputation within the industry. Let’s dig in. 

All the help you need to launch gambling sites online

The following list of providers will introduce you to companies and organisations offering support and advice across the online gaming ecosystem. We have categorised suppliers into the following groups so you can find the help you are looking for:

  • Affiliate networks
  • Online gambling marketing agencies
  • White label providers
  • Advisory and consultancy 
  • Compliance
  • Game providers
  • Business technology and system providers
  • Funding
  • Legal
  • License support
  • Payment gateways
  • Recruitment

Affiliate networks

There are thousands of gambling sites online, so cutting through the noise and reaching your target audience can be a real challenge. But this is where affiliate networks can be valuable – especially for start-ups that don’t yet have brand recognition. By using an affiliate network, you expand your marketing channels, with influencers, bloggers, and other website owners promoting your iGaming site. 

According to one study, 74% of online gambling businesses use affiliate networks. And the return on investment (ROI) of using affiliate networks for gambling can be impressive – 150% ROI is not unusual. 

Here are some of the top affiliate networks for gambling sites online. 

Gambling Affiliation

With over 9,000 affiliates dedicated to the online gambling industry, Gambling Affiliation is one of the world’s leading affiliate networks. Their dedicated network of gambling influencers, websites and blogs gives you access to a wide range of trusted partners who will drive valuable traffic to your website. 

Learn more here: Gambling Affiliation


Boasting over 11,000 affiliates around the world, RevenueLab is an award-winning affiliate network that has been providing backlinks to the iGaming industry since 2011. Offering easy to use accounts and transparent fees, the website is trusted by everyone from startups to iGaming behemoths. 

Learn more here: RevenueLab


Launched in 2020, AffPapp is one of the newer affiliate networks for the iGaming industry. Although they currently only have around 1,300 affiliates on their books, they promise a very high quality selection. The platform is also easy to use and offers competitive pricing. 

Learn more: here AffPappa

Betway Partners

Originating from the esteemed Betway Group that was founded in 2006, Betway Partners has firmly planted its flag as an example of a well managed affiliate programme in the iGaming affiliate landscape. Facilitating an uncomplicated path to earnings for its partners, the program relies on affiliates promoting Betway's wide array of brands. In return, they earn a commission based on the revenue of every customer they introduce.

Learn more here: Betway Partners

Online gambling marketing agencies

If you are looking to outsource your iGaming website’s marketing, then it’s really valuable to choose an agency that’s specialised in the industry. They will have advanced knowledge of what works – and how best to market to your potential customers.


Deeply rooted in the iGaming sector, Searched is a growth and software development agency that turns intricate challenges into actionable solutions. Their iGaming expertise is backed by a team with backgrounds in casino payment systems and specialised marketing. From startup consultations to industry-specific SEO, they're adept at driving holistic growth for casinos and iGaming enterprises.

Learn more here: Searched


Focused specifically on the iGaming industry, ActiveWins offers full-service marketing, including PPC and media buying, SEO and content marketing, web development and affiliate marketing. With the likes of BetFred among their clients, the Manchester, UK, company has extensive experience in the iGaming sector.  

Learn more here: ActiveWins


Based in Malta, Blexr are experts in lead generation who’ve been working with clients in the iGaming industry since 2008. With customers like LeoVegas and Genting Casino, they have plenty of experience driving valuable traffic to iGaming websites. 

Learn more here: Blexr

Square in the Air

London, UK-based creative marketing agency Square in the Air offers consultancy, PR, social media, design and video campaigns for gambling sites online. With clients including William Hill, 888 Sport and Flutter, you’ll be in good company.  

Learn more here: Square in the Air


Swedish firm Mediacle offers a complete range of products and services to help iGaming websites win more customers. They offer all the usual marketing services (affiliate marketing, content, SEO, PPC etc.) but also produce their own marketing management software to help gaming firms take their marketing to the next level. Clients include big names like The Sun’s Play, LV Bet, Pari Match and Leo Vegas. 

Learn more here: Mediacle

Because We Can

With a focus on gambling and eSports, Because We Can is a global provider who can help iGaming websites with traditional media advertising, social media marketing and running full campaigns. They have a presence in the US, Canada, Europe and Africa. 

Learn more here: Because We Can


Slovakian iGaming marketing agency Natalis provides a full gamut of iGaming services, including SEO, social media management, PPC ads and beyond

Learn more here: Natalis

Catena Media

A global leader in performance-based online marketing, Catena Media thrives in the iGaming, sports betting, and esports sectors. They not only specialise in offering customisable email promos but also excel in content creation, delivering targeted messages through influencers. Their prowess extends to pay-per-click strategies, triggered pop-ups across numerous US websites, and both organic and paid social campaigns on platforms from Twitter to TikTok. Their sports podcasts further enhance their offerings, making bettors more informed. Embracing a remote-first philosophy, Catena operates with a team of over 360 professionals across 22 countries.

Learn more: Catena Media


In the dynamic realm of iGaming, BoomAff presents a fresh approach to partnerships. Online casinos and betting venues seeking comprehensive marketing solutions can turn to BoomAff for services ranging from affiliate management, brand development, content creation, and advertising campaigns like SEO, email, and SMM, to the intricate nuances of licensing and website management. Their commitment? Making the affiliate earning process as streamlined as possible for partners. With BoomAff, affiliates gain access to diverse offers through one central contact, simplifying collaborations in the iGaming sector.

Learn more here: BoomAff

White label providers

Designing and building a gambling website requires advanced technical skills, and industry know-how. While in some situations it’s best to build your own website, using a white label solution can be very attractive – you can quickly, easily and cost-effectively buy a fully functioning website and brand it was you wish. Here are some of the best white label providers for gambling sites online. 


Targeted primarily at the online casino market, SoftGamings build white labels websites and turnkey solutions. Whether you need an underlying engine for slots, or want an entire, multifunctioning website, they can help. 

Learn more here: SoftGamings

NUX Game 

NuxGame provides a comprehensive range of online gaming solutions, including turnkey casino, sportsbook, live dealer, slots, and more. The company also offers fast delivery, flexible customization, and competitive pricing.

Learn more here: NuxGame

White Label Casinos

One of the newer white label casino companies out there (launched 2023), White Label Casinos aim to provide one-of-a-kind websites which will make their customers’ sites stand out from the crowd. They offer over 7,000 games, and boast of producing easy-to-manage websites which have all the features you need to get up and running (including AML, KYC and customer care).  

Learn more here: White Label Casinos


Promising to help their customers start an iGaming business in just a few steps, BetContsruct gives you access to a complete range of white label websites, turnkey solutions and an API for a wide variety of ready-made games. They’ve also developed a metaverse-ready gaming solution. 

Learn more here: BetConstruct

Markor Technology

Gibraltar business Markor Technology provides a variety of B2B and B2C technologies for iGaming operators. Product lines include turnkey solutions, whitelabel websites and social gaming. 

Learn more here: Markor Technology


With over 10 years experience of building iGaming products, SoftSwiss is one of the leading providers in the sector – an incredible 800+ websites use their iGaming software around the world, and they state that they’re the top crypto gambling provider too. They provide hundreds of casino, betting and gambling games, and also build entire new websites for their clients. 

Learn more here: SoftSwiss

Advisory and consultancy 

When you’re launching a gambling site online, an advisory agency can help you understand the rules and regulations that apply to you, and ensure you start off your company on the right foot. And as you grow, consultancies can also offer additional advice on tax and compliance. Here are some of the most trusted international iGaming advisories and consultants. 

iGaming Core

iGaming Core provides comprehensive advice on gambling licenses, banking, payment solutions and beyond. They also have a wide network of partners around the world to provide you with further specialist advice for different geographies and markets. They help iGaming companies find partners, choose technical products and set up companies. Their in-depth license directory also summarises everything you need to know about getting a gaming license in most major markets. 

Learn more here: iGaming Core


With a large, multinational team of consultants and gambling experts, Partis can support all aspects of running – and growing – your iGaming website. They offer an extensive range of services – everything from market analysis to business development plans, launch project management to product strategy and marketing. With clients including 888, William Hill, BtoBet and more, you’ll be in good company. 

Learn more here: Partis

Szilaghi Consulting

Romanian firm Szilaghi Consulting provides services to the online and traditional gambling industry, and has been operating since 2004. Their services for startups and established firms include company incorporation, support applying for licenses, compliance, startup set-up and tax consultancy. 

Learn more here: Szilaghi Consulting


Staying compliant with regulations in the gambling industry can be a headache – failing to follow the rules (even when unintentionally) can lead to stiff fines. When you’re serving customers in multiple jurisdictions, saying on top of local laws can also be very challenging. The following iGaming compliance consultancies have in-depth knowledge of the sector, to help ensure you don’t get on the wrong side of the law. 

Crucial Compliance

Crucial Compliance are exclusively focused on helping iGaming firms build long term, sustainable, effective and responsible business models. They help design customised compliance strategies, manage your risks and help you implement strong ethical standards.  

Learn more here: Crucial Compliance


Need to know which new rules will affect your iGaming business – and how you can comply? Vixio is an invaluable source of regulatory intelligence and insights for leading iGaming websites including William Hill and PlayTech. You can use their tools to access market data, read research and analysis, and use their training solutions. 

Learn more here: Vixio

Game providers and developers

Whereas white label providers build an entire website for you, the following game providers offer individual games that you can plug into your website. Here are some of the best games providers for online iGaming sites. 


This German firm states that it is Europe’s biggest gaming technology provider. They build a huge selection of iGaming products, including thousands of slot games, jackpots, interactive games and beyond which you can simply plug into your website. 

Learn more here: Novomatic

Blueprint Gaming

Based in Malta, Blueprint Gaming provides a large selection of popular online games, including slots, quiz games, interactive games and more. 

Learn more here: Blueprint Gaming


Swedish gaming developer Quickspin put out a new game every month – impressive! The firm builds a range of interactive slot games with great graphics and audio. 

Learn more here: Quickspin


With over 20 years in the iGaming industry, NetEnt is one of the most established game providers in the world. They’re the team behind popular online casino games like Starburst™ and Gonzo’s Quest™ among some 200 other popular games. 

Learn more here: NetEnt

Pragmatic Play

A purveyor of slots, live casino and bingo games, Pragmatic Play is another well-established builder of online games. The award-winning company is certified to offer games in over 20 jurisdictions, and all their games are offered via one single API, which makes integrating them onto your website a breeze. 

Learn more here: Pragmatic Play

Big Time Gaming

Australian firm Big Time Gaming is a major leader in the slot machine development niche. They are arguably best known for their ‘Mega’ games, including Megaways™, Megapays™ and Megaclusters™. 

Learn more here: Big Time Gaming

LNW (Light & Wonder)

The firm behind some of the world’s most popular gaming franchises (think Dancing Drum Prosperity or Rainbow Riches), LNW offer both land and online games with an enormous portfolio of entertainment products for you to pick from.  

Learn more here: LNW

Business technology and system providers

To run an online gambling business, you need intelligent technologies to help with things like operations, customer management, and business intelligence to name a few. The following providers offer technology that’s specialised to the industry. 


A provider of casino games and sports betting systems, Microgaming has been at the forefront of the iGaming industry since 1994. Based in the Isle of Man, the company builds the underlying platforms used by many of the world’s biggest online casinos and sports books. 

Learn more here: Microgaming


Based in the Isle of Man, Playtech provides a complete selection of technologies to help iGaming companies operate their systems, including information management, business intelligence and more. It’s everything you need to build a gambling business online with. 

Learn more here: Playtech


UK firm EveryMatrix is one of the leading providers of B2B iGaming software, with a focus on online casinos, sports betting and payments. Their technology can be used ‘standalone’ or connected together. Products include a casino engine, a sports betting engine, a slot engine and much more. 

Learn more here: EveryMatrix


This technology company provides a wide range of backend services and gaming tech for the iGaming industry. From support to managed services, lottery solutions to a range of casino and slot games, they’re a one-stop shop for gaming tech. 

Learn more here: IGT


According to an analysis by Study Breaks, a magazine, the average cost of launching an online casino sits at between $1.5 and $2 million. Fortunately, there are funding and investment companies that are specialised in this industry and can help you with the financial side of launching your firm. 

iGaming Group

A provider of seed funding, business incubation and related services, Malta-based iGaming Group is specialised in the online casino and sportsbook industry, and provides financial support for iGaming start-ups. 

Learn more here: iGamingGroup


Few industries are as heavily regulated as the iGaming sector. So, it is invaluable to have legal expertise on your side when you launch a gaming business online. 

International Masters of Gaming Law (IMGL)

The IMGL is a global hub for legal experts in the gambling sector. You can browse their members lists to find experts who know about gambling legislation in your region. 

Learn more here: IMGL

International Association of Gaming Advisors (IAGA)

Founded in 1980, the IAGA is another well-established network of global gaming legal experts who list their members so you can find relevant lawyers in your area. 

Learn more here: IAGA

Licenses & support

Applying for gambling licenses can be a time-consuming and confusing activity. Unless you have a deep understanding of the licensing requirements in your chosen jurisdiction, it’s often much easier to get support from experts. They ‘know the systems’ in place, and can help ensure you get your license as soon as possible. 

Fast Offshore

This global business employs many consultants who can support with every aspect of applying for an offshore license in the world’s premier offshore locations – from the BVA to Gibraltar, Costa Rica to Cyprus. They have extensive expertise in helping businesses set up offshore iGaming companies and can help with all aspects of applying for your license. 

Learn more here: Fast Offshore

HM Government of Gibraltar

The Liaison Department was established in 2013 to streamline and enhance the gaming and financial services sectors' interactions with the Gibraltar Government. Serving as a one-stop solution, this department provides expedited processes across various governmental services, including licensing and employment. Their proactive communication and commitment ensure queries are addressed promptly, boasting resolutions often within a 24-hour window.

Learn more here: HM Government of Gibraltar Liaison Department

Gambling Commission

Serving as the regulatory authority for gambling in Great Britain, the Gambling Commission offers clear guidance and information for businesses and individuals. They provide an array of licenses, each with its conditions and associated fees. With a strong emphasis on adherence, their LCCP Online and Compliance hubs ensure licensees understand and comply with regulations. Moreover, their dedicated Anti-Money Laundering hub is pivotal in maintaining the industry's integrity, offering in-depth guidance on AML requirements.

Learn more here: Gambling Commission

Payment gateways

An efficient payment gateway is vital if you wish to make a success of your gambling business online. This technology facilitates fast payment from your customers to your business bank account, and also allows winnings to be paid out to customers easily. Specialised providers offer technologies that help reduce the risks associated with iGaming, including AML/KYC solutions, chargeback management and the ability to handle high transaction rates. 


Skrill is one of the world’s leading e-wallets. It allows customers to efficiently and easily make online payments in multiple currencies, buy and sell crypto, and spend with online gaming websites. 

Learn more here: Skrill


One of the best known and trusted brands for online payment, PayPal is used by millions of people around the world. Its business accounts facilitate easy payments in multiple currencies. 

Learn more here: PayPal


This e-wallet facilitates deposits with online casinos and offers secure payments that your customers can trust. 

Learn more here: NETELLER


The PaySafeCard can be bought online and in physical stores. It allows gamers (and particularly those who don’t otherwise have access to banking) to make payments online. 

Learn more here: PaySafeCard


This online payment provider offers valuable services to iGaming businesses, including anti-fraud tools, worldwide payments in multiple currencies and analytics. 

Learn more here: Ikajo

Xace Pay

Xace Pay provides an advanced payment solution that is a connected gateway, and a facilitator of payment processing with direct IBAN and account integrations with gaming friendly institutions.. They are experienced in high risk markets such as gaming and esports.

Learn more here: Xace Pay


Employing talented staff is a vital investment in your online casino or betting business. The following companies are focused specifically on recruitment for the global iGaming industry. 


Malta-based TalentBet offers a comprehensive listings, CV-posting and job search solution, helping match employers with workers across the world. 

Learn more here: TalentBet


A dedicated headhunting and recruitment specialist, BettingJobs sources talent for iGaming companies around the world. 

Learn more here: BettingJobs


Describing themselves as the “world’s leading online betting and iGaming recruitment agency”, this UK-based recruitment firm places talent in iGaming companies across Europe, North America, Asia-Pacific and beyond. 

Learn more here: Pentasia


Maltese iGaming recruitment company Betting Connections operates across Europe, and is dedicated to providing a quality recruitment solution for both clients and candidates. 

Learn more here: BettingConnections

An enormous ecosystem of service providers

As this list demonstrates, there is an enormous ecosystem of companies offering support, technology, guidance and personnel for the iGaming industry. By selecting partners from this list, you can turn your idea for a gaming business online into a real success.

Similar Payment Articles

Payment Accounts
Mar 14, 2024
10 min read

iGaming Bank Terminology

Understanding the unique terminology of iGaming banks is essential for navigating its complex landscape.
Read More
Payment Accounts
Jan 8, 2024
10 min read

5 iGaming Trends to Look Out for in 2024

With the year upon us, we’re looking ahead at five big trends that are going to shake up the iGaming industry in 2024.
Read More
Gambling Accounts
Nov 13, 2023
10 min read

iGaming payment services: An overview of the key players

An extensive overview of reputable, trusted service providers that provide payment services to the iGaming sector. 
Read More
Gambling Accounts
Jul 26, 2023
5 min read

Malta Banks: A Comprehensive Overview of Maltese Banking Institutions

One of the great strengths of Malta’s banking sector is its breadth and depth. We have categorised Malta’s banks into the following niches to help you to...
Read More
Gambling Accounts
May 3, 2023
5 min read

UK Gambling Statistics 2023

At Xace, we’ve been tracking trends in UK online gambling for several years now – and as our 2023 statistics update shows, the British iGaming sector is growing
Read More

About us

Our entire platform has been built to give our customers a wide range of payment options, across a wide range of sectors.
Read more

Have a question?

We have a dedicated FAQ section, full resources section, and, if that doesn’t answer your question our support team are on hand to help.
Read more
For questions relating to active accounts, please log in and access the messaging centre, available 24/7.

Join Xace and simplify the way you manage your money with a wide range of business payment solutions.

Need help? Contact Support